FINANCIAL RESEARCH
Kadence News
A recent survey conducted by business-to-business research consultancy, Kadence, has shown that in half of all Asian SMEs the decision-maker in the key financial role is a woman.
SMEs (Small and Medium-sized Enterprises) were polled across a number of Asian markets including: Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan and Thailand.
Considerable differences were found between countries, and an organisation's size also had a bearing on who controls the financials.
Thailand came top with a staggering 79% of female financial directors. Meanwhile, India was the most male dominated market, where only 5% of the financial decision makers are women.
FINANCIAL RESEARCH
Kadence Business Financial Research uses qualitative and quantitative survey research methodologies to provide financial institutions, insurance companies and banks with a broad array of financial research services for decision-making.
Our Financial Research areas of expertise include:
- Merger & Acquisition Due Diligence
- Competitive Intelligence
- Competitor Analysis
- Market Sizing
- Market Share Studies
- Customer Satisfaction Surveys
- Customer Loyalty Measurement
- Competitive Benchmarking
- Image & Brand Positioning Research
Data collection methodologies include telephone interviews, focus groups, desk financial research, and web surveys. We serve clients on a global basis and in a broad range of industries including finance, banking, insurance, brokerage, and many others.
Founded in 1992, the agency works with some of the worlds largest brands, providing global coverage at a local level. Specialist researchers work with clients to deliver knowledge rather than just data. In addition, due to the company's unsurpassed experience in key business markets, Kadence is also the agency of choice for global management consultancies needing to conduct primary research.
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